The power of the written word, symbolised by the pen, combined with a collective understanding of consumer behaviour, symbolised by a consumer insight cell, gave rise to Pencell.


To become a true brand advocate by positively influencing the hearts and minds of the consumer.



We strongly believe in the power of words and the magic it can create in “influencing minds”


While we treasure our traditions, it is the future that inspires us. Innovations are the true driving force of Pencell. Innovation is part of our tradition.


We believe that effective PR is about quality not quantity.


Brands, like people, have a story; one that evokes emotion and that is also responsive to emotions.

Media Training

Media Monitoring & Analysis

Internal Communication

Media Relations

Strategic Planner


Content Development

Developing Key Messages

Crisis Management

Photoshoots & Product Placement

Digital Communication & Bloggers Interaction

Publishing Print & Web

CSR Campaign Development

Jaeger LeCoultre

Honored with the worldwide “Golden Campaign of the Year”, A joint exercise between ... Read More

Arab Luxury World

Winner of the ARAB LUXURY WORLD – 2014 PR AWARD for IWC’S FOR THE LOVE OF CINEMA campaign.

Read More

Ruba Farah

General Manager Dubai

Nadine Kalache Maaloud

General Manager Beirut

Jessy Abi Khattar

PR Manager

Caroline Torbey

Account Executive

Lama Fleifel

PR Executive

Amr Sherif

Production Executive

Chona Cabrales

Elgie May Rayos

Nada Darraj

Nour Nasser

Ragad Alani

Reem Shamoun

Rola Sahyoun

Tanisha Gupta

Teresa Pagaduan

Hiba El Assir

Sherine Karam


Ragad Alani

Fortune Executive Tower
Jumeirah Lakes Towers
United Arab Emirates
P.O.Box: 50105

T: +971 4 4458383
F: +971 4 4503948