The power of the written word, symbolised by the pen, combined with a collective understanding of consumer behaviour, symbolised by a consumer insight cell, gave rise to Pencell.


To become a true brand advocate by positively influencing the hearts and minds of the consumer.



We strongly believe in the power of words and the magic it can create in “influencing minds”


While we treasure our traditions, it is the future that inspires us. Innovations are the true driving force of Pencell. Innovation is part of our tradition.


We believe that effective PR is about quality not quantity.


Brands, like people, have a story; one that evokes emotion and that is also responsive to emotions.

Media Training

Media Monitoring & Analysis

Internal Communication

Media Relations

Strategic Planner


Content Development

Developing Key Messages

Crisis Management

Photoshoots & Product Placement

Digital Communication & Bloggers Interaction

Publishing Print & Web

CSR Campaign Development

Jaeger LeCoultre

Honored with the worldwide “Golden Campaign of the Year”, A joint exercise between ... Read More

Arab Luxury World

Winner of the ARAB LUXURY WORLD – 2014 PR AWARD for IWC’S FOR THE LOVE OF CINEMA campaign.

Read More

Ruba Farah

General Manager Dubai

Nadine Kalache Maalouf

General Manager Beirut

Jessy Abi Khattar

PR Account Manager

Caroline Torbey

PR Account Executive

Nour Nasser

Senior PR Account Manager

Sherine Karam

PR Account Executive

Hiba El Assir

Senior PR Account Executive


PR Account Manager

Nada Darraj

PR Account Executive

Lama Fleifel

PR Account Executive

Ragad Alani

Senior PR Account Executive

Rola Sahyoun

PR Account Executive

Nora Hamdy

PR Account Executive

Tanisha Gupta


Elgie May Rayos

PR Coordinator

Teresa Pagaduan

PR Coordinator

Chona Cabrales

PR Coordinator

Amr Sherif

Production Executive

Fortune Executive Tower
Jumeirah Lakes Towers
United Arab Emirates
P.O.Box: 50105

T: +971 4 4458383
F: +971 4 4503948